L'Incroyable Blowdry is a heat lotion designed for any woman who blowdries her hair. Its innovative formula slows greasing, ensures 96 hours anti-frizz protection, with thermo-protection properties up to 230 ° C. Re-activatating with heat tools starting at 150° C, this product enables retouchable results, natural feel and repositionable abilities that last for days.
Benefits
- Slows greasing
- 96h of anti-frizz protection
- Thermo-protection up to 230 ° C
- Enable touchable results
- Natural feel
- Repositionable abilities
- Long wear hold
How to Apply
Apply to damp hair, blow-dry and heat style to set shape; reactivate by reapplying heat.
Ingredients
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SRS® technology uses Micro-Beeswaxes to define a new kind of hold. The beeswax is heat-sensitive and melts to create shape when heated. When it cools it forms a strong bond between hair fibers without stiffness. SRS® reactivates at 150° C, meaning when it is reheated the wax remelts and can be molded to create a new shape.
- Reinforced by elastic polymers that bend and flex without breaking, hold becomes flexible, touchable, durable.
